What does it take to become a Brand Custodian at the Tatas, who better to answer than the Brand Custodian himself. We have Harish Bhat with us who has spent almost 31 years with the Tatas. He speaks to us on a myriad topics, right from what does a marketer or rather everyone needs in life to grow and succeed. He also shares about his fiction novel about the love of coffee and his tryst with coffee in his life. This is a deep yet fun conversation with a veteran and there is loads to learn from him.
Harish Bhat is a Brand Custodian at the Tata Group, has spent 31 years taking care of multiple portfolios at the Tata Group. He is an avid coffee lover and brews it himself with a hint of citrus.
What is Tata as a brand stand for you, it stands for trust for me. After all "namak khaya hai humne unka", from Jokes apart, even if you have not interacted or consumed any of the Tata products, which is really difficult being an Indian I think, regardless You see, Tata is a very trustworthy brand. Now, we have someone who is at the core of the brand custodian and Tata with us today, Mr. Harish Bhat, who has been with the Tata's for more than three decades now. He has authored various books around marketing saga's from inside the organization, and the latest one being simply for the love of coffee. It is really an honor to have him on Secrets Of Storytellers. Namaste I'm Shubham Aggarwal, and you're listening to SOS Secrets Of Storytellers. Welcome to yet another episode. Today's episode is sponsored by IBS Hyderabad club prayers the official interview school and corporate event club of IBS Hyderabad they organizing C-Suite 4.0 by skilling India. Lots of fun, lots of contests and prizes to be won. Check out our website for more details. Hello, Harish sir. Welcome to Secrets Of Storytellers. How are you? doing? Well,
Great and honored to have you here, sir. So you say you spent 31 years at the Tata's and still counting started as a task manager, which is one of the most sought after roles for almost every MBA in the country, I believe, to now as a brand custodian. How would you describe this journey?
Great. That's really wonderful to hear. So coming to your, your, your book, The Curious marketer. Now you remark curiosity as the most important trait in the book, if I'm not wrong for a marketing professional. Is it true only for a marketer or just about anyone who intends to do something new and creative?
Oh great. Well, so you you, you have lived that trade and not just you know, written about it.
But then is curiosity going to be enough to swim through these difficult pandemic times? From a marketers perspective? Since the book is about a market? Do you know because marketing branding are rapidly changing? Or is it something else that the marketer needs to be conscious about as well?
- I think that will be really helpful for the marketers who are listening. So moving on your your latest book is a novel titled An extreme love for coffee, which is very different from your previous books. I'm curious what inspired you to write this one?
Are you yourself a coffee lover, then,
I can really feel that love while you were describing it. Wow. Great. So did you explore storytelling in a completely different way with this book? How is how is your experience about?
That'll be no fun, I think.
Wow, that's that's beautiful that you didn't know the ending began with a book. So interesting.
Wow, that's, that's beautiful. Did you visit those places yourself as well, that you have witnessed, portrayed in the book.
I must tell you that I have been too Coorg. And I want to go again and experience because I've been too Coorg. But I've not experienced it the way that you just described. It's beautiful.
So has this approach, you know, of writing the book of a storytelling way, impacted in any way you operate as a brand custodian because, you know, things do have there effects on each other.
Correct wow, it gives me some hope, positive hope that you know, even at this age, you're exploring so much stuff in you're still looking at life with such interest is a very motivating way to look at it. And it motivates me to, you know, look at your life,
Great, I think a curiosity is definitely one of the most important traits anyone can have in life, I believe
Right, Great. That's, that's wonderful. So Harish sir said, Are you curious to further develop this new style of writing or storytelling, as you put it, with your upcoming books as well?
Great. Harish sir, while we're on this topic of storytelling, and you know, because there's a lot of buzz around storytelling, right? How do you develop this trait of storytelling, if you could shed some light upon that?
Great. I think these are great. Help for becoming a better storyteller.
Okay. To be consciously doing that is a great piece of art in itself.
Tons of questions, I guess. Okay, well, was
Great. There's a lot of insight for myself. I mean, I'm trying to be a storyteller. So with the podcast, I mean, so thank you.
Thank you. So Harish sir , This brings us to the last and concluding section of the podcast. It's a very interesting section. And something which is common across all the episodes, I want to ask you one secret about the book all about, you know, your journey as an author, which you probably have never shared on any public platform till date.
Lovely. So those were your coffee ghosts.
Oh, lovely. That's, that's beautiful. That's that's beautiful to hear.
Okay. That's lovely. Thank you so much for sharing that. That's a very personal secret.
That's a really survey. Very curious, very interesting way to do that. I think
Lovely. Thank you so much for sharing that once again. It was a lovely discussion with you. And I hope you enjoyed this session as well.
Thank you so much. And thank you to all the listeners this is Shubham, signing off until the next secret and the next storyteller.
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