Storytelling has been revered as one of the most important skills since it ensures you leave an impact on the listener and communicate effectively. This is the reason "Business Storytelling" has been doing rounds in the corporate world at a time when attention spans have become that of a goldfish. It is with this skill that great leaders and businessmen have stirred entire workforces to build something big and sustainable. We discuss this skill with a veteran who is in the business of teaching business storytelling to the top management to help them reach and leave an impact across the organization. Tune in to this episode to learn why business storytelling works and how can you become better at it.
Indranil Chakraborty is a seasoned professional. He is the Founder at StoryWorks, an organization which helps companies harness the power of effective storytelling. Among his previous stints, he was the Chief Marketing Officer at Mahindra Holidays & Resorts and the Global Brand Director at HUL.
Kahaniya or stories has always been something that I've had the fondest memories of in my life. My grandmother's Bedtime Stories or my father reciting them to me from books for the first time is the world of fantasy, or distant realities was introduced to me. They probably impacted me so much that I started this podcast all around stories. But what is the real power of stories? We have someone with us who is an expert at it. indranil Chakraborty, the author of the book, stories at work, and founder of story works, a company which helps leaders in organizations harness the power of storytelling to make their communications both internally and externally more impactful. So I'm sure there's a there's going to be a lot of stories and storytelling today. Namaste I'm Shubham Aggarwal and you're listening to SOS secrets of storytellers. Welcome to yet another episode. Today's episode is sponsored by IBS Hyderabad club prayers, the official interview school and corporate event club of IBS Hyderabad they organizing C-Suite 4.0 by skilling India. Lots of fun, lots of contests and prizes to be won. Check out our website for more details. Hello Indranil and welcome to secrets of storytellers. How are you?
Great. Pleasure to have you here. So I'm really intrigued to know your story to start with, and there's a lot of story and storytelling, I believe in the episode today. How did you land in the profession of stories and storytelling,
Yeah, common wins across organizations, I guess. Yeah.
Indeed, that is powerful. And I think, if I may say that, do you really need questions? Or can you just go on and share stories and things that you have had in your experience?
So Indranil your book stories at work is about how do we make communication at work impactful. And we heard while you were describing a lot of stories, which is now our stories at work any different than say, you know, telling a story to a friend or a grandmother a bedtime story, or reciting a fictional story or the other different?
Well, I've never heard it better. Thank you so much. You're welcome. So a Steve Jobs has been acclaimed as one of the best storytellers in the league of great leaders. As, as my knowledge goes, there must have been many more obviously in that league. But Why the sudden surge with everyone claim to be a storyteller, like you said, you know,
Equations in bond equations, and
It takes some time for them to realize that have stopped it.
I would probably look up.
Because there was something going on and it's stopped there's a change?
Do you think the heads up? I don't think
Yeah. wouldn't make sense. Yeah.
I mean, therefore, the onus of generating or igniting that curiosity in the listener is also on the storyteller, and that's really important.
Oh, definitely. I mean, there's, there's no two ways about it.
Lovely. That's, that's really lovely. But Indranil is this concept of storytelling getting too diluted as well? There's a lot of noise around stories, storytelling. In fact, my podcast is also called secrets of storytellers. But then is it losing the importance of storytelling?
I think so.
I mean, it's a given you get the contract anyway. Yeah. Great. It's a it's storytelling then an art, or is it a science? Can it be learned and groomed? Or is it something that you know? Someone is born with this that?
I don't think so.
I have Today's a Day when I know why do I like the books that I do. Because storytelling is so impactful. I'm sure story work is doing great in the eight years that you've been doing it.
Right. So I was to ask one final question before we move to the next section, which is if you could give a few tips on how one can develop storytelling as a skill. Now you have given a lot of tips in the last one if you were to add one or two final bits
Thank you so much. And there's a lot of, you know, wisdom and tips for myself, because I'm in the business of management consulting. And to get out what's really happening on the floor, you really need to do these things, you know, gather stories from what I
Wonderful, great. Lovely, I would love to go on. But we do have a time, you know, constrained so therefore, I will move to the next section, which is the last and concluding section. Something which is common across all the episodes and my personal favorite. So as you know, we call the show secrets for storytellers. So I want to ask you one secret about the book or you know, your journey while you were writing this book that probably you've never shared till date
Oh Wonderful, so then I agree serendipity is what i would say the reason for your journey. but I think Inderjeet and your wife are too Thank as well quite.
Great, Thankyou so much Inranil sir, this was wonderful, I loved every bit of it and I'm sure the listeners would love it because there's so much to gain from this and I also so much learns. I hope you had a great time on this show
Thankyou so much sir, and thankyou listeners for listening until the next secret and the next storyteller. this is Shubham, signing off, bye!
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