We always look at the startups and new age businesses as glamorous setups and establishments. However, we totally and entirely forget or miss the entrepreneur in it, the one who started it, the one who took the dreadful step of giving up a normal and regular lifestyle to put at risk his/her future. We hardly ever give any heed to this individual but there is a lot to it. This episode is dedicated to exploring the same in depth and understanding the right and wrong reasons behind entrepreneurship. If you have ever been an entrepreneur, tried and failed at it, wanted to try your hand at entrepreneurship or are a successful entrepreneur, this episode is definitely for you!
Swati Jena was a LinkedIn Top Voice in 2017, however more importantly she is a two-time entrepreneur and while she failed at the first stint, she took immense learnings from the first run that she incorporated in the second innings, therefore she is one of the most aware entrepreneurs that we know of. She is an MBA graduate from XLRI Jamshedpur and has had a successful stint in the corporate world. Tune in!
There's a lot of discussion and debate on entrepreneurship start-ups and funding, especially in the last one decade in India at least. But we often tend to forget the entrepreneur in it, you know, except looking at him or her only as the one who started the business. We tend to look at entrepreneurship and the entrepreneur as synonyms. While there's a lot of difference between the two. So why not explore the entrepreneur in this episode with Swati Jena, who has authored the book, the entrepreneur's soul book?
Namaste, I am Shubham Agarwal and you're listening to SOS secrets are storytellers, a podcast, which features bestselling business authors discussing stories and concepts? Don't miss out the last section, they will get to know secrets from the storyteller themselves. Hi, Swati. Very warm welcome to secrets of storytellers. How are you?
Thank you so much. Oh, thank you so much. So so the since the book is motivated by your own journey, why don't we begin with your story of how you became an entrepreneur, back to after an extensive corporate stint?
So interesting. And, you know, what are some of the aspects to an entrepreneur that we tend to miss when we look at an entrepreneur regardless of whether he or she was successful or not? What are some of those?
Right. You know, in fact, when you were describing the first one, where you said, you know, you got to be your own boss, and you have to take your decisions, I was actually thinking, you know, the boss actually does it for us, the reviews, you know, picking out those small mistakes or refining the work, you have to be really aware. And I really love the word, metacognition, thank you for that new word that you're taught me. So yeah. So almost everyone in some way, deep down does want to be on their own, you know, because everyone wants to set up your own business, wants to have a start-up and the buzz is even more these days. Now, everyone has a different reason. Is there a right? Or a wrong reason?
The 95 becomes a 99, I think.
So yeah, I'm just thinking while you were sharing, and I really think people should look at the numbers when they think of money, or my French is doing enhance, I should do it. They should really look at the numbers of how many the startups do become successful in India. But then what I was wondering is, is it easy to get lost in this in this quest to find the right reasons? If you can share from your own experience? Have you ever felt that?
Yep. So, becoming an entrepreneur is never easy, right? And the plunge like you shared, while it's extremely thrilling, and you know, I love F1 I really follow that sport. And I think what someone feels during a race, it must be something very similar. But it has a lot of pitfalls. It has a lot of challenges. It has a lot of downturns. It has lows, highs. It is very joining journey, right and took takes a toll on you. Not just physically but mentally as well. Yeah. How do you find the strength? How do you find the energy for it every day?
Wonderful. That's, that's really helpful. And thank you for sharing your own experience. But then it doesn't just end that starting, you know, it doesn't end by quitting the job and taking the first step to start your own. It is a continuous, excruciating process throughout the journey of building it up. And I really don't know, when does it really end? I mean, I mean, one is that when do you say that you have achieved more you have arrived? while the other is that, you know, when you have had six months of downturns, and you're out of your money in the bank? How do you still deal with it?
One last question. Quick advice for all those people who have not been able to start who have not been able to take the plunge, who really want to probably have thought through all the things that we discussed important things, but still have not been able to one quick advice that you would give?
Great. All right. So maybe your book is the last book that the entrepreneurs will have to read. If they have not taken the plunge yet.
Even better, even better. Great. So, I think this brings us to the last and concluding section of the podcast. And this is a section which is common across all the episodes that I've done. And it's an interesting one. So, you know, we named the podcast secrets of storytellers. So I want to ask you one secret about the book, or about the journey while you were writing the book that you've probably never shared on any platform until today, or Toby, no one knows till today. So, what would that?
Wonderful and I think it won't connect, if it does not come from a place of truth, you know, you can really feel that it's artificial, I don't know, maybe as a reader, I'm saying it, of all the books that have read, you tend to leave them in between, or you tend to feel that you know, he or she is blabbering on and there's not much content so I agree. That's, that's a great thing. Beautiful. All right. Thank you. So, let's do it for a time. This was a lovely session. And this was really a topic that is not really talked about much, I think, while entrepreneurship, like I said in the beginning. So, thank you so much for sharing so many things from your own journey. And I hope you had fun as well.
Thank you so much. And thank you to all the listeners. Until the next secret and the next storyteller. Signing off.
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